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ANNUAL REPORT 2015
SUSTAINABILITY
REPORT
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E SOCIAL RESPONSIBILITY
On 5 November 2015, BBR rallied some 50 employees
to participate in the Walk for Rice programme organised
by Ernst & Young LLP under the initiative of South East
Community Development Council and sponsored by
the NTUC FairPrice Co-operative Limited. Covering a
distance of 5 km, our participation helped to raise some
2,500 bowls of rice for needy families.
Caring and sharing with the less privileged under AWWA’s community
initiatives
Raising 2,500 bowls of rice for needy families under
Walk for Rice Programme
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A DIFFERENCE
At BBR, we play our part in caring for the community and
lending a helping hand to those in need. Responsible
corporate citizenry is a core pillar of our business
approach and sustainability strategy.
We recognise the importance of encouraging our
employees to play an active role in the communities of
which we are a part of, and in doing so, develop their
leadership potential, corporate camaraderie, community
spirit and environmental awareness.
Our corporate social responsibility (“CSR”) philosophy
and vision took shape in 2014 with the formation of BBR
CARE, with the mission of “Making a Difference”.
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A Group-wide CSR platform led and championed by our
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BBR CARE aims to foster community initiative and
involvement across all levels of the organisation. The core
themes of BBR CARE encompass encouraging employee
volunteerism, empowering community engagement and
enhancing the environment.
Realising our vision, we embarked on several local and
overseas employee-led community-enhancing initiatives
over the years. In 2015, more than 300 volunteer hours
were contributed by employees to the Group’s community
engagement programmes.
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In support of charity, BBR also matched employees’
donations dollar for dollar in a fund-raising campaign
that raised about $6,000 for Asian Women’s Welfare
Association (“AWWA”). With the funds, the BBR CARE
team purchased and distributed Chinese New Year
goodie packs to the residents to liven the festive mood in
the community home.
